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ZBD retail solution
 

In an ever-changing retail marketplace there's competition on the high street and increasingly online. 

It is essential to find more dynamic, efficient ways to sell in order to win and maintain customer loyalty.

  • At fresh produce counters where high product flow minimises wastage and more information increases consumer confidence.

  • In electrical goods stores where the speed and frequency of promotions are key to combating online competition.

  • In dynamic, highly competitive sectors such as D.I.Y. and Off Licenses where pricing is the key differentiator between stores.  

  • At mobile phone stores where constant price and plan changes are currently a labour intensive manual process.
  • In wines and spirits departments and stores where constant special offers lead to increased sales.

Study after study shows that sales are won or lost when the customer is in the immediate presence of the product. But it's here, where the decision to buy is made, that the greatest impact is required. Conventional labeling solutions simply do not deliver.

Difficult, slow and costly to update and change, and often missing or misplaced, paper labels fail to provide the impact that is needed and the information that customers increasingly expect.

Placed at the point of purchase next to the product, epop overcomes these limitations by providing a dynamic solution that can greatly improve;

  • The frequency of new promotions
  • Time staff have with customers, rather than managing paper labels
  • The accuracy and relevance of product information

A two-part solution, a network of epop displays controlled by bounce.

  • High Impact Graphics
  • Wireless Deployment
  • Zero Power Display
  • Rich Content     
  • Wirelessly Updatable 
  • Five year battery life

Wireless Deployment – In store range of 100m using 868 Radio Frequency band

Zero Power Display – Our own invention, power is used only when the screen image changes

Five year battery life – based on 20,000 updates from one battery at five updates per day

Rich Content – look at our examples

Wirelessly Updatable – no infrastructure required to make dynamic pricing changes when and where you want



 
 
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“They know the price is right and the information for customers is always up to date. In fact, staff in other parts of the store are asking how the epop solution could be used in their areas”

Mark Green
Counter Operations Manager, Tesco UK


     
  Download the epop Tesco case study in PDF format (1.4Mb)
     
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