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ZBD unveils smart electronic labelling solution (SELS)
10 June 2008
Is this the end for the paper label as electronic labelling comes of age?
June 10, 2008 – ZBD, the retail point of purchase innovator, today announced it is broadening its offering to retail customers with the release of SELS, its new smart electronic labeling solution. SELS brings together an expanded range of electronic point of purchase displays (EPOPs) and ZBD’s ‘Bounce’ software to make dynamic pricing and promotions possible for the first time, removing the need for paper labels in store.
Retailers now have the ability to engage with their customers as never before with a solution that easily integrates into existing retail systems through a software suite designed to deliver content to the point of purchase flexibly, reliably and cost effectively. SELS offers dynamic, rich content to the consumer allowing for more changes more often through minimal infrastructure.
Retailers can now dynamically merchandise to their customers with the ability to frequently adjust product, pricing and promotional information to take advantage of consumer demographics, market conditions or competitor activity.
Clive Mayne, ZBD’s chief executive officer, explained that SELS overcomes the challenge that retailers have had of controlling the information presented to consumers. “The combination of a unique display technology that requires zero power and demonstrates a very low total cost of ownership with the addition of a software suite that manipulates and delivers content unleashes capabilities not seen in the retail arena before.”
“We have worked closely with a number of retailers ensuring that we are business benefit driven and have shaped our solution to resolve real business problems,” Mayne said. “We have a solution that delivers tangible business benefit and gives retailers a set of tools that offer greater customer service while delivering environmental gains such as reduced food, packaging and labelling waste.”
Last month ZBD introduced its EPOP 300 device to complement its existing EPOP 500 model and offer a choice of display sizes for different retail environments, where varied volumes of information are needed for presentation to consumers. It also announced the introduction of its next-generation production system, simplifying the manufacture and assembly process to make it even more cost-effective for large-scale production.
ENDS
Notes to editors:
Please visit ZBD Displays on Stand G18 at Retail Solutions 2008, June 24-26 at ExCeL, London
For interview appointments please contact Michael Haig, email press@zbd.co.uk
About ZBD:
ZBD Displays is a leader in the design and supply of point of purchase electronic displays and associated software solutions for the retail industry. The company blends strategic vision and commercial focus with world-class scientific, engineering and manufacturing expertise. Through contemporary design, innovative technology and sound engineering, ZBD’s product portfolio offers an environmentally-friendly, 21st century alternative to the traditional paper labelling usually employed in the retail environment. The company is supported by a team of leading venture capital groups – DFJ Esprit LLP, QinetiQ Ventures LP, TTP Ventures and the Dow Chemical Company.
For further press information and photographs please contact:
Michael Haig, ZBD Marketing Department
+44 (0)1344 887 685
michael.haig@zbd.co.uk
ZBD, Orchard Lea, Winkfield Lane, Windsor, SL4 4RU
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