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Bringing something new to the label
15 May 2008
With a predicted decline in consumer spend, retailers need to do whatever they can to increase efficency and drive instore sales. Lee Jones takes a look at one potential solution.
Download the full article (PDF format 317K)
Source: European Supply Chain Management magazine.
Media contact:
Michael Haig, ZBD Marketing Department
+44 (0)1344 887 685 (switchboard) or +44 (0)1630 647 797 (direct)
michael.haig@zbd.co.uk
ZBD Displays Ltd, Orchard Lea, Winkfield Lane, Windsor, SL4 4RU
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"Tesco are pleased to be working again with ZBD for our trial of Electronic Shelf Edge Labels (ESELs). The technology is great for helping to improve our customers' shopping experience and making our store staff’s jobs simpler. From our previous in-store experience we believe ZBD’s ESEL displays can meet these
criteria."
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Mike McNamara
Operations Development Director, Tesco |
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